Communication asynchronous and synchronous are especially studied in chapters 5 and 6, How to use email and How to use chat. These two chapters have attracted a huge number of researchers in the last few years that have been able to see their importance in cross cultural communication and intercultural competence. Thus, the first and foreign language teachers may want to read the chapters with especial attention. These chapters include features such as proposals for keypal projects, or the educational use of chat rooms (either written or oral), chat lessons, and, overall, follow up activities for both types of communication activities
Chapter 5 How to use Email.
the benefits of email
1 benefits of email marketing
2. Immediacy
3. Global
4. Easy to share
5. Easy to measure
6. Easy to create
7. Calls to action
8. Segmentation
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